A content & copywriting service with feeling.

At Potentia, we pride ourselves on authenticity and honesty. That’s why, when you reach out to us to help with your copywriting and content, we try to make it as transparent and straightforward as possible. We don’t intend to sell you a list of services that don’t align with your goal or marketing strategy - life’s too short, right?

In keeping with this promise, our services are broken down into two different services; copywriting and content writing. Whilst they might sound similar, they have two distinct objectives that set them apart.

What is content writing?

Content writing is focused on creating informative, engaging, and valuable content that provides information, educates, or entertains the audience. The primary purpose of content writing is to establish the brand's authority and credibility by delivering relevant information to the audience.

Some examples of our mental health and psychology content writing services include:

  • Guest blog posts

  • E-books

  • Guides & resources

  • Educational & training material

  • Whitepapers & Research

  • Journalism, news & feature writing

These services can be written using the writer's professional name and credentials to give your content credibility.

Already got the credentials but no time to write? Our ghostwriting service transforms your ideas into high-quality content that reflects your voice and positions you as the expert within your field that you already are.

What is copywriting?

Copywriting aims to persuade the audience to take action. By using compelling and persuasive copy, the overall goal of the copywriter is to prompt the audience to engage with the brand, buy a product, or take a specific action.

Some examples of our mental health and psychology copywriting services include:

  • SEO optimised blog articles

  • Email & newsletters

  • Website copy e.g. landing pages, about, service and product descriptions and FAQ’s

  • Digital ad copy e.g. Facebook, Instagram and TikTok sponsored adverts

  • Social media content and marketing material e.g. thought leadership articles for professional networking

  • Professional biographies, service listings and profile writing e.g. Linkedin, Psychology Today, Better Help

But it doesn’t just stop there.

While we specialise in copywriting and content writing, we have plenty of experience across other mental health and psychology communication and marketing forms. So, if none of the services above meets your specific need, start a conversation and let’s see if we can bring your idea to life.