FAQs

We are open to working with anybody that feels our services meet their needs.

However, we have specific experience working with:

• Therapists, psychologists, and counselors

• Doctors, nurses, and healthcare providers

• Physiotherapists and massage therapists

• Nutritionists and dieticians

• Life coaches and wellness coaches

• Training providers and universities

• Third sector organisations and charities

Your first point of contact at Potentia will be our founder and expert mental health writer and psychology copywriter Tayler.

On rare occasions, projects with a more significant focus on marketing and branding are assigned to our in-house marketing expert.

However, you will always be fully aware of who is working on your project, as we do not outsource to third parties. Everything at Potentia is created in-house to guarantee 100% originality and quality.

We specialise in mental health and psychology copywriting, content writing and marketing. However, in more broad terms, we specialize in health, medical, and wellness/wellbeing copywriting and content writing.

Our job description tends to fall under mental health copywriter, psychology content writer, health copywriter, medical copywriter or wellness writer.

We operate Monday to Friday, 10am-6pm GMT. However, we work with clients from all around the world, which will always be considered during our work together.

Yes, of course. We offer various services when reviewing your copy, including;

• Review and critique (including pointers and tips to improve)

• Proofreading and editing

• Rewriting

• SEO review/editing (whereby we optimise your copy for Google search rankings using relevant keywords)

Yes, we have an in-house web designer who can create your website. We can also produce high-quality marketing materials, such as ebooks, guides, printables, social media posts, etc.

We also have a video and audio designer on our team, for our clients who deliver their content using podcasts or You Tube videos.

Please mention this when enquiring, as this is an add-on service and requires extra time.

You can have as little or as much input as you would like. If you prefer to give us the basic details of what you require and then return to your other responsibilities, we will happily get straight to work.

On the other hand, if you prefer working using a more collaborative approach, we can accommodate this, too. However, if you choose a more collaborative approach involving additional calls and virtual meetings, this may attract an extra fee to cover our time.

Our team uses Google Workspace, which means we store your files using fully encrypted, password-protected folders that only you and your writer can access. You can also easily upload and store your files here so that we can collaborate quickly and effectively.

Yes, all of the content you pay us to produce for you is 100% owned by you upon receipt of full payment. Your content is never used without your permission and will only be used in our portfolio if you allow us to do so.

As a UK-based company, our default language is British English. However, we can write in American, Australian, and Canadian English. Just let us know when filling in your intake form.

Most of our work is ghostwritten, meaning we are not credited as the author, and the client has published the work under their name. For this reason, we cannot always publish this work on our website.

However, in some cases, we have permission to share this work privately. If you are looking for an example of a specific type of project, please let us know, and we will see if we have any projects we have permission to share privately with prospective clients.

Once we have drawn up the details of our work together, we require a 50% deposit of the total project fee and a signed contract. After you receive your final edit and are fully satisfied, we will send you an invoice for the remaining 50%, which we require to be paid in full within 30 days of receipt.

Our services are tailored to each client and their specific goals, so we do not have a 'one fits all' approach to pricing. However, we provide quotes for services with a full breakdown of costs so that you know what you are paying for.

For services that require regular content production, such as blog articles, we offer both monthly 'retainer' packages and also the option to bulk order articles so that you can schedule them for future posts. This can work out much better value for some clients than individual articles.

We have a rough turn-around time for each service specific to the tasks involved. However, the delivery of work depends on our current content schedule and pre-existing clients. We also offer priority services, so if you need a project completed urgently, please mention this when enquiring.

For most clients, 1-2 rounds of revisions are enough for them to be completely satisfied with their copy and for it to be ready to publish. However, we understand that life doesn’t always go as planned, and, in some circumstances, a little extra time is required. We want you to be as happy with our work as we are, so we will work on your copy until you are 100% satisfied.

Great – it all starts with an idea! Our process is simple, and it looks like this:

1. Get in touch by emailing us here. Try to include as much detail as possible, including the name of your business or the business you work for, the services you are interested in, and an overview of what you are looking for.

2. Once we have reviewed your email, we’ll get back to you ASAP to either set up a free, 15-minute discovery call or gather more details from you using a simple client intake form.

3. As soon as we know the specifics of your project, we will send you a detailed quote of all costs involved, current availability, and anticipated turnaround time.

4. If you wish to proceed, we will obtain a 50% deposit, sign a contract, and begin the project.

5. We research and write your copy and deliver a first draft by the agreed deadline.

6. You review your first draft and make any required revision requests needed.

7. We revise and ensure you are happy with our updates. If not, we will continue to review until you are 100% satisfied.

8. The project is wrapped up, and you are invoiced for the remaining fee.